Behaviour change is about understanding psychology

When you try to bring about positive behaviour change, either in yourself or others, your first instinct may be to appeal to the logical mind with information about the benefits or risks of a behaviour.  So you talk about why to exercise more, use the car less, give to charity.

While logical information may be important, it won’t be enough on its own because it’s only one of many determinants of human behaviour. In fact, most behaviour is driven by the subconscious mind, which relies on emotional and automatic processes to make decisions.

Effective behaviour change therefore relies on an understanding of how these emotional and automatic processes affect decision-making. You can then take a systematic and evidence-based approach to focus on and change the real determinants of behaviour.

Big business already understands the power of these methods

They take full advantage of psychological tools to increase engagement with their products and services.

But their motivation is profit, not the wellbeing of their customers.

Meanwhile, many ethical organisations, who are trying to make the world a better place, are failing to have the impact they deserve.

That's where I can help

Hello. My name is Dan Harvey.

I’ve been working in marketing for over 20 years and have spent much of that time researching the psychology of consumer behaviour and decision-making.

I’m now focused on channeling my knowledge and experience into positive and ethical behaviour change to help people lead better, healthier, happier lives.

I have a degree in psychology, a strong social conscience, and a passion for combining scientific evidence with creative ideas to produce innovative solutions for good causes.

Dan Harvey

Communications for ethical behaviour change

I work with ethical businesses, social enterprises, charities and non-profits to create effective communications and interventions using a systematic approach.

This involves defining the behaviour change that needs to take place, researching the route to get there, and building a creative evidence-based solution.

If you’d like to work with me, please get in touch.

Making exercise easier

Of all the behaviours we’d like to change, perhaps the most universally beneficial is to exercise more. But it can be really hard.

You need the whole of your mind on side – you should want to exercise on an emotional and intuitive level as well as a logical one.

I have created a programme, based around proven psychological interventions, to help change the way your subconscious mind thinks about exercise, and to make it easier to start and stick to exercise.


Latest articles

See all articles