Helping you promote positive behaviour change

Compelling communications for ethical organisations


You want to promote positive behaviour change, to help people do the right thing. This is hugely important work, but it isn’t easy. Human psychology means that even when people know the right thing to do – whether it’s recycling, exercising or donating – they still stick to negative and unhelpful behaviours.

This is why simply telling people the facts isn’t an effective way to change behaviour. Instead, psychological research shows that you need to work with their emotions, their identities and their environments.

I can help you do this. Using a systematic and creative approach, I’ll work with you to design and refine your communications to significantly improve your chances of bringing about real behaviour change.

Whether you need advice on a single message or consultation on your entire branding strategy, I’ll help you produce compelling communications, informed by psychology, that actually get through to your audience.

About me

I’m Dan Harvey and I’ve been working in marketing for over 20 years. In that time, everything I’ve done has been about one fundamental question: How do you communicate with people to change their behaviour?

With a degree in psychology and ongoing research and practice, I’ve managed to find some of the answers to this question.

I’m now focused on channelling my knowledge and experience into positive and ethical behaviour change to help people lead better, healthier, happier lives. I combine scientific evidence with creative ideas to produce innovative communications for good causes.

Dan Harvey

Who i work with

Public sector

Organisations helping people make better decisions for healthier, happier lives.

Private sector

Ethical businesses and social enterprises making the world a better place.

Charity sector

Charities and non-profits raising awareness and money for good causes.

My model of behaviour change

My model of behaviour change is based on a wide range of psychological research into how we make decisions.

It’s called The 3 Question Model of Behaviour Change, and is based around helping your audience say “yes” to the following three questions:

  • Should I do that?
  • Would I do that?
  • Could I do that?

Click the image for more information and for details on how you can get the free guide to using the model.